The Success and occasional failures of Mercedes Benz cars
Jul 3rd, 2008 by Gary Terrazas
Over the years Mercedes have certainly had a great deal more successes than failures. Their cars so impressively designed are a shining example of how a quality car should engineered, but has it always been this way? Well certainly it has not always been easy for Mercedes; they have had to face many challenges throughout the years, many of which were completely out of their control. And some perhaps not; for example their more recent problems with build quality, which many believe were completely of Mercedes own making. Confidence in Mercedes dropped in the late 1990′s when it became evident that both mechanical and electronic faults were on the increase. Contract hire and leasing brokers became worried about recommending Mercedes Benz to clients. The M class received the most criticism from motoring journalists.
During 2003 Which Magazine carried out a survey and downgraded Mercedes Benz by two categories; they went from being classed as best for reliability, to average. Although in the report, The Consumer Association criticised all the German Manufacturers, saying that they had all declined in recent years. Perhaps what was most surprising is that it emerged that the manufacturer motorists complained most about was Volkswagen.
Some feel that when the BBC’s Top Gear programme gets a bee in its bonnet about a particular manufacturer, that they can go too far in their critisism. When they placed the Mercedes M Class last out of 142 cars surveyed, it did appear to be a little harsh but to be fair it wasn’t that far out of line with what others were saying about the car. In any event Mercedes realised that things had to change and they have indeed changed; Mercedes Benz have made great strides in restoring their good name.
What became known as the world’s first car was patented by Karl Benz in 1886. Benz was based in the town of Mannheim, he called his car the Benz Patent Motorwagen. It had just three wheels similar in width to today’s bycycle wheels. The ride was bumpy and the passengers were as exposed as much to the elements, as if they were riding a bicycle. Driving at night would have been hazardous, as there were no light on the vehicle.
Although Karl Benz and Gottleib Daimler, who was also carrying out similar work to Benz, were only about 100 Kilomteres apart, neither was aware of the other’s work. And at about the same time Daimler and Wilhelm Maybach also invented a vehicle powered by an internal combustion engine. It was called the Daimler Riding Car and was used for testing their internal combustion engine, that became known as the Grandfather Clock, so called because of it’s upright cylinder. Although the vehicle was called a car it was in fact a motorcycle, the world’s first motorcycle. It had just one cylinder and a top speed of about 13 Kilometres per hour.
The Grandfather Clock engine was installed in Daimler and Maybach’s motorised carraige which was launched in 1886. It had a top speed of 18 Kilometres per hour which was considered fast. This time the vehicle had four wheels, the worlds first car with four wheels. The car that Karl Benz patented had three wheels. At an exhibition in Paris in 1889 Daimler exhibited their “wire wheel” car. There was considerable interest in the vehicle, some say that it was seeing this vehicle on display that caused the birth of the French car indusry.
Karl Benz was by the 1980′s also manufacturing 4 wheel cars, in both 2, 3, and 4 seater versions. The stability of the cars were much improved by the system he had developed where each of the front wheels could turn on a different radius
The pace of development was fast in 1894 Benz introduced the Benz Motor Velocipide, it was a two seater vehicle with a top speed of about 20 kilometres per hour. It was the first car to be produced in any serious volumes he sold 1200. Benz then produced a motorized bus, it was a lovely looking vehicle but not terribly succesful; a combination of poor road conditions and its very narrow wheels made it farly impracticle.
A two cylinder belt driven car was brought out by Daimler in 1896. The two cylinders didn’t help much with it’s top speed, which was 18 mph. The world’s first truck was produced byDaimler, it was a flat bed truck. The fact that it was only capable of 11 Kilometres per hour, didn’t stop it being very popular, they were used mainly for deliveries, even Britain imported some of these vehicles. Daimler launced a new goods vehicle, it could transport loads of 500 Kilograms. It was similar in appearance to one of the covered, dome shaped, horse drawn wagons from the days of the wild west.
The Dos a Dos car was launched by Benz in 1899 had a strange seat configuration; it had four seats two would face the rear of the vehicle and two the front. It was however fast at over 35 Kilometres per hour.
When Daimler died in 1990, control of the company passed to William Maybach. A very succesful motor racing driver and businessman, Emil Jellinek told Maybach that he should produce cars that were faster and more modern in design. He also asked Maybach to call his cars Mercedes; his young daughter’s name. This is where the name Mercedes, that the cars still carry today, originated.
During the 1990′s Daimler was producing faster cars and of a more modern design. The 35 horsepower Simplex was relaced by by the 40 horsepower Mercedes Simplex; it ws an impressive single seater car that could reach speeds of 80 kph. A 40 horsepower Mercedes Simplex is thought to be the oldest Mercedes in existence today.
The 18 horsepower Double Phaeton was launched by Benz in 1905,then in 1907 the six cylinder 75 hp Double Phaeton. Its top speed exceeded 94 kilometres per hour, very fast for its day. By now Benz was enjoying success in motor racing, as were Mercedes.
During the First World War both Benz and Daimler’s production were converted into producing materials for the war effort. The German economy suffered badly at the end of the war, there was a shortage of fuel and a heavy luxury tax had been placed on car production, inflation was starting to get out of control. The cost of a car became so high it was out of most people’s reach. A far cry from today where a luxury Mercedes can be found on contract hire from around 300 per month.
Benz found himself in a weak position and it is said that an approach was made by Daimler, with a view to merging with Benz, but it fell through. In 1924 with both companies suffering badly from the economic conditions, they signed an agreement and eventually merged in 1926.
When car production started again, the Mercedes two seater sports car was launched. It had a supercharged engine and a top speed of over 108 kilometres per hour. During 1927 Mercedes Benz started production of the Model S touring car, the S stood for sport. The vehicle had six cylinder and an amazing speed of over 160 kilometres per hour. 1928 saw the introduction of the SSK Sports two seater, it was designed for hill climbing races and was even faster at over 190 kilometres per hour.
The model 550K was launched by Mercedes Benz in 1934. There was a version called The Special Roadster, the maximum speed was 160 kph. It was a spectacular looking vehicle that most people even today would consider to be an elegant and beautiful car. At the time the car cost 28,000 Marks, which was a considerable amount of money.
The 550K was followed by the 540K, a car not dissimilar in design but 10 kph faster. Mercedes were also manufacturing the Mercedes Benz 770, a very large luxury car. The vehicle was a favourite with Germany’s captains of industry, in which they would be chauffeur driven. At the time manufacturers did not seem concerned about the very small numbers that they produced of a particular model, before bringing out the next model, about 420 of the 540K were produced and Mercedes manufactured less than 120 of the 770.
Mercedes were accused of using forced labour and prisoners of war, for their manufacturing, during the Second World War. They had become part of the German war effort but of course it wasn’t a matter of choice; the British motor manufacturers were also part of the British War effort. The allied bombers, just as the German bombers targeted factories in Britain, heavily targeted the Mercedes manufacturing plants. At the end of the war, things looked very bleak for Mercedes; their factories lay in ruins, the machinery was damaged or destroyed and there was an extreme shortage of raw materials. Nevertheless in 1948 production was re started. 1951 saw the introduction of the 300 saloon, over 4500 were sold. The Mercedes Benz 300S convertible also went into production.
The motoring world didn’t quite know what had hit them, when the two door hardtop Mercedes Gull Wing was launched in the 1950s. It had two doors that opened up which did indeed look very much like gull’s wings. It was by any standards an amazing design. It cost $10,000 in The United States, which was a considerable amount of money; nevertheless they were highly popular and a great deal were sold. A Gull Wing Mercedes was sold at auction during 2006 for $777,240 Australian Dollars approximately $715,000 American Dollars. 1957 saw the launch of the Mercedes 300 SL; Americans bought a considerable number of the 300 SL. It was fast, reaching almost 250 kph, which is over 150 mph.
Mercedes were always striving to make their vehicles safer and even in the 1960s they were carrying out comprehensive testing on their cars, measuring how they performed in different conditions. Although it’s hard to believe, in today’s world where almost anything seems technologically possible, that the only method that Mercedes had for collecting their test data was to have another vehicle drive behind the test car, connected by a very long cable.
During 1963 Mercedes Benz launched the 230SL, the first sports car to have a crumple free zone. It was not particularly fast compared with some of the previous models; it had a top speed of less than 200 Kilometres per hour. It was however hugely popular selling, nearly 20,000 models. Mercedes had come a long way from the days when they were making just a few hundred of each model. In 1978 Mercedes Benz introduced anti lock brakes (ABS). In 1981 they were the first manufacturer to introduce the airbag. One can only speculate on the number of lives and serious injuries, those safety features will have saved over the years.
1982 saw the launch of the hugely popular 190E, of which over 600,000 were sold. Mercedes enjoyed great success during the 1980′s and 90′s. Daimler Chrysler was created in 1998, when The Chrysler Corporation merged with Mercedes Benz. This proved to be pretty much a disaster for both companies. In 2007 Chrysler sold 80.1% to Cerberus Capital Management. Chrysler had invested $36 billion in Mercedes, their sale of 80.1% of the company, returned them just $7.4 billion.
This has allowed Mercedes Benz to get back on track and concentrate on their build quality. Now after their recent of ups and downs, they have restored their good name and reputation. Contract hire companies are no longer nervous about recommending the marque and the prestige that has always been associated with Mercedes Benz remains intact.
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